How does billing work?
Meta charges for use of the WhatsApp Official API based on delivered template messages. Regular messages exchanged within the support window are not charged by Meta per conversation. Rates vary depending on the template category and the recipient’s country.What generates a charge
There is typically a charge when an approved template is sent. Examples:- Order confirmation
- Billing/collection
- Reminder
- Support recovery
- Marketing campaigns
What does not generate a charge
Once the customer replies and the window is open, Meta does not charge for regular messages sent during that period. Examples:- Text messages
- Chatbot replies
- Agent messages
- Media sent
- AI messages
- Utility templates
- Templates sent within a window opened from a CTWA campaign
To better understand when the support window is open or expired, see the page on the 24-hour window.