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Overview

The Cloud API lets you connect a number directly to the WhatsApp Official API through your Meta Business Account (Business Manager). This is the most traditional method for new numbers and gives you access to all the features available on the platform.

Requirements

  • Business Portfolio (BM): you need to have a business portfolio set up (verified, if possible. This gives the BM more credibility with Meta)
  • Account administrator: you’ll need to have an administrator profile on the business account and on Facebook
  • The number must not be in the WhatsApp app: to use this connection method, the number can’t be active in the WhatsApp app. You’ll need to disconnect it from the app first. The process between disconnecting and attempting a connection to the Official API through the Cloud API can take a few minutes
  • A number that can receive SMS or calls: you need a number that can receive an SMS or a phone call, since Meta will send a verification code

Adding a number through Meta

Step 1 - Access the Business Portfolio (BM)

Access Business Portfolio

Step 2 - Access the WABA (Business Account) screen

  • Click “WhatsApp Accounts”
WhatsApp Accounts

Step 3 - Add a new WABA and a new number

You can add a WABA directly through Meta.
  • Click the Add button
Add button
  • Click Create a new WhatsApp Business account
Create a new WhatsApp Business account

Step 4 - Fill in the business information

  • Set up the WhatsApp display name: it’s important that it matches your business name and follows Meta’s guidelines
  • Select a category that matches your business (Automotive, Education, etc.)
Fill in business information

Step 4 - Choose the number

You’ll have two options to choose from:
  • Use a display name: with this option, Meta creates a virtual number (which can’t receive calls or SMS) and only the display name is shown to the customer on WhatsApp
  • Add a number: with this option, you’ll need to add a new number
Choose the number

Step 5 - Verify a phone number

If you choose the “Add a number” option, you’ll need to verify your phone.
  • Choose SMS or Call
After that, your number will be validated and you’ll be able to use it to connect.
It’s important to set up a payment method in order to send templates.